Submitted by shmilov on
Credit Suisse has announced that it expects smartphone sales to rise above the one billion mark in 2014. This impressive rise in figures is made possible by many different factors, a main one being the growth of the smartphone market in China. This creates a large demand for the product and ensures that sales will continue to rise. Credit Suisse has predicted that this year alone, global sales of smartphones will grow by around 46 percent, reaching 687.9 million units, and that they will have made it to one billion in 2014.
Apple is the top smartphone maker in the world and it is expected to gain the most out of this impressive rise in numbers. This is due to its success in the other fields of tablets and PCs. Many people use Apple computers for their daily needs, from working, to communicating with friends and playing Partypoker. Tablets are also very popular, especially the iPad made by Apple and on the back of all this popularity, success in the smartphone market is inevitably following. Apple is expected to gain a 23 percent share of the market in 2012, as a result of its strong network of distribution services.
In 2013, Nokia Corp are expected to drive earnings recovery in order to gain an 11 percent share of the market. This figure will be long term, and will be based on the support of carriers, as well as a strong brand, good distribution and competitive pricing. However, the number three phone maker in the world has said that it will announce losses in the first two quarters of 2012. Samsung and Huawei are also expected to gain market share, which backs up the claim that the annual sales of smartphones will reach one billion by 2014.