BIO | Michael Shmilov

Michael Shmilov BIO

About Me:

I’m a product executive, advisor, and entrepreneur with over a decade of experience building and scaling consumer, B2B, and AI-driven technology products.

I was a founding team member at Viber, where I led product as VP of Product and later served as COO and Interim CEO following its acquisition by Rakuten, helping scale the platform to over 1B users globally. More recently, I spent three years as VP of Product at PeerSpot, leading product strategy for a B2B buying intelligence platform and applying AI across content, research, and operations.

Today, I advise early-stage and growth startups on product strategy, UX, and go-to-market, while building AI-driven ventures including EcoMoat, Repeat, and Fluno AI. My approach to AI is pragmatic—focused on real outcomes, not experiments.

I’m a product executive, advisor, and entrepreneur with over a decade of experience building and scaling consumer, B2B, and AI-driven technology products.

I spent over a decade at Viber as a founding team member. I led product as VP of Product, shaping the long-term vision, roadmap, and user experience from the earliest days. Following Viber’s acquisition by Rakuten, I became COO, overseeing operations, monetization, and strategic execution, and later served as Interim CEO during a critical transition period. Viber grew to over 1B users globally.

After Viber, I joined ROX Financial as Co Founder and CIO, working on technology-driven access to commercial real estate investments. We participated in the Citi Accelerator and raised funding from Citi and large real estate players, navigating complex regulatory and capital markets challenges during COVID, an experience that added a strong fintech, fundraising, and operator perspective to my background.

Recently, for 3 years, I served as VP of Product at PeerSpot, where I led product strategy for a B2B buying intelligence platform used by enterprise technology professionals worldwide. My focus was on strengthening product-market fit, scaling content and research workflows, and applying AI across the product—ranging from content creation and editing to insight extraction, operational automation, and decision support. This role deepened my experience in B2B SaaS, data-driven products, and building platforms that serve complex buyer journeys.

Today, most of my time is split between advising early-stage and growth startups and building AI-driven ventures. I work hands-on with founders on product-market fit, UX, go-to-market strategy, and scaling. In parallel, I’m stretching my personal limits with the power of AI in 3 areas:

EcoMoat, an AI-powered investment research platform focused on fundamentals, economic moats, and fair value.
Repeat, an AI-powered creative-testing that also predicts how well a song can perform when promoted and identify the best visuals and audio contexts to maximize conversion. It gives artists and labels real insights instead of guesses, using consistent, structured testing.
Fluno AI, which applies AI to customer interaction and productivity automation.

Across everything I do, my approach to AI is pragmatic—focused on efficiency, clarity, and real-world impact.

Michael is a product executive, advisor, and entrepreneur with over a decade of experience building and scaling technology products across consumer, B2B, and AI-driven platforms.

He spent over a decade at Viber as a founding team member, where he led product as VP of Product, shaping the company’s long-term vision, roadmap, and user experience from its earliest days through massive global scale. Following Viber’s acquisition by Rakuten, Michael became COO, overseeing operations, monetization, and strategic execution, and later served as Interim CEO during a critical transition period. During his tenure, Viber grew to over 1B users worldwide.

After Viber, Michael co-founded ROX Financial and served as CIO, working on technology-driven access to commercial real estate investments. The company participated in the Citi Accelerator and raised funding from Citi and major real estate players, navigating complex regulatory and capital-markets challenges during the COVID period. This experience added a strong fintech, fundraising, and operator perspective to his background.

Most recently, Michael spent three years as VP of Product at PeerSpot, where he led product strategy for a B2B buying intelligence platform used by enterprise technology professionals worldwide. His work focused on strengthening product-market fit, scaling content and research workflows, and applying AI across the product—spanning content creation and editing, insight extraction, operational automation, and decision support.

Today, Michael focuses on advising early-stage and growth startups on product strategy, UX, go-to-market, and scaling. Alongside advisory work, he builds and explores AI-driven ventures, including EcoMoat, Repeat, and Fluno AI. Across everything he does, his approach to AI is pragmatic—prioritizing efficiency, clarity, and real-world impact over experimentation.

Michael is a product executive, advisor, and entrepreneur with over a decade of experience building and scaling consumer, B2B, and AI-driven technology products.

He was a founding team member at Viber, where he served as VP of Product and later as COO and Interim CEO following the company’s acquisition by Rakuten, helping scale the platform to over 1B users. More recently, he spent three years as VP of Product at PeerSpot, leading product strategy for a B2B buying intelligence platform and driving the adoption of AI across content and research workflows. Today, he advises startups and builds AI-first ventures focused on practical, real-world impact.

Michael is a product executive, advisor, and entrepreneur with over a decade of experience building and scaling consumer, B2B, and AI-driven technology products. He was a founding team member at Viber, serving as VP of Product, COO and Interim CEO after its acquisition by Rakuten. More recently, he served as VP of Product at PeerSpot, leading product strategy for a B2B buying intelligence platform. Today, he advises startups and builds AI-first ventures.

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