For years, I was inside. VP Product. CPO. Deep in execution, living the roadmap, fighting fires, shipping features, and negotiating trade-offs. Now I sit in a different seat; advising companies while still building my own. And the shift in perspective is profound. And when I say building, I don’t mean carpentry, even though I’ve recently developed a midlife hobby for that too. When you’re inside one company, product feels tactical. Urgent. Specific. When you step outside and