For years, I was inside. VP Product. CPO. Deep in execution, living the roadmap, fighting fires, shipping features, and negotiating trade-offs. Now I sit in a different seat; advising companies while still building my own. And the shift in perspective is profound. When you’re inside one company, product feels tactical. Urgent. Specific. When you step outside and see patterns across teams, industries, and stages, product becomes clearer. And often, simpler. Observation #1: Mos