ADVISORY SERVICE
Not theory. Strategy informed by building.
Product Strategy
& AI Decisions
Working directly with founders, executives, and VCs on product strategy in an AI-first world. Where to invest, what to build, what to skip. Decisions grounded in 16 years of shipping products.
AI Exploration
& Adoption
Helping companies move beyond AI experiments into real business value. Identifying high-leverage opportunities, evaluating build-vs-buy, and creating adoption roadmaps that actually ship.
Talent Evolution
& AI Transformation
Guiding through transition to an augmented workforce. Architecting the shift from traditional roles to strategic, AI-empowered positions, ensuring your talent structure thrives.
CLIENTS
Companies I worked with
From sports tech to proptech to music AI - working across industries where product thinking and AI adoption drive competitive advantage.
ABOUT ME
Michael Shmilov
Founding team executive at Viber, where he helped build a messaging platform that reached over a billion users. Served as COO and CIO at ROX Financial, VP Product at PeerSpot, and has held senior product leadership roles across multiple industries.
Active AI researcher with projects spanning financial intelligence (EcoMoat), productivity tools (Fluno), and autonomous AI systems. Angel investor with a portfolio focused on the intersection of AI, product, and business model innovation.
Based between Tel Aviv and Berlin. Works with companies globally on the strategic and operational challenges of building AI-powered products.
Product Leadership | (Viber, ROX, PeerSpot)
AI Research | EcoMoat, Repeat, Vetly, etc.
Angel Investing | Blanket, Cyanite, Juno, Iluria
Mentorship | TechStars, Rakuten
Advisory | Kings League, Blanket, Shuffle, Uniper Care
INSIGHTS
Thinking on AI strategy & product leadership
Practical perspectives from years of shipping products at scale, on AI adoption, executive decision-making, and what actually moves the needle.
